ROLE OF PPC AGENCY IN DEFINING AN ONLINE MARKETING STRATEGY
PPC means Pay per click; this is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher as per the ad clicked upon. PPC Agency is responsible for creating ads and then bidding on specific search phrases at the online auction, allowing them to display their ads on the search engine results page. PPC advertising plays an essential role in your online marketing strategy. What does a PPC Agency do? PPC Agencies oversee the online paid advertising efforts of their clients. PPC Company's job is to manage online ad campaigns for different clients, making sure the suitable ads show to the right people at the right time, within a given budget. PPC agency responsibilities are basically categorized into the following: Setup Reporting Optimization Setup: The first job of any PPC Campaign Management Services is to set up the campaign and lay the foundation for success which includes many steps such as...